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Yes, I have commented on TV ads before. Here i go again.

Several commercials are so irritating that I find myself griping at the TV! Lot of good that will do. Ha as if.:) Well, anyway, there is this commercial where the man says his arm itches. The wife begins to pelt him with all types of tubes of medicine without once bothering to find out what type of itch it is. If I was the man, I would pelt her right back with all the ammo she has been throwing at me. Might get her to stop.

Then, there is this commercial. Someone is doing something that is making them happy. The face of a young man comes on and YELLS 1 flag! Then shows a scene from an amusement park with screams and stuff going on. The face of the young man shows again and YELLS how many flags that supposedly means that the amusement park is more fun. It doesn’t mention the cost which is in the double digits. The yelling is so irritating that I would not choose to go to that place, let alone pay that cost.

Why do ad agencies think that a TV commercial has to be loud and irritating in order to sell the product? It doesn’t work for me. It is a big time turn off. I wish the agencies would learn. It would make the TV viewing more pleasant.

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I was recently reminded of the old axiom - The squeaky wheel gets greased.

It is a fact of life that most people do not notice things when everything is going along smoothly. We have a tendency to ignore the things that work, and only pay attention to the things that cause us to notice them. Therefore the idea of the squeaky wheel being noticed, that something is wrong. Found another site on the internet (isn’t the internet a lot of fun!) that proved that old axiom. It remarkably is called, The Streisand Effect.

Over and over things get noticed only because someone made noise about what was going on. When living in Florida, the National Inquirer newspaper put an article in its pages that Carol Burnett had a drinking problem. She of course protested that lie. The paper put in a retraction article back in its rear pages. Right where someone would NOT notice it. Carol Burnett of course did not like the hidden retraction, after all the original article was put in the front of the paper, in a very public manner. She took the paper to court and sued. She only asked for 1 (one) dollar and a very public apology, which of course was only right. The jury agreed with her that the paper did wrong. They however awarded 1(one)MILLION dollars to her instead of the original single dollar which she asked for. If the paper had been as public with its retraction as it had been with the original lie, the court case could have been avoided. As it ended, trying to hide what it did wrong created more noise than if it had just done the simple thing.

We ourselves should become squeaky wheels when we see something wrong. We should not let only the arrogant noise makers be noticed. I’m talking about the Silent Majority here. Being silent has its uses, but not when things are wrong though.

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