Welcome back!

Yes, it is time for me to gripe about advertising again.

I have a few favorite shows that I like to watch. It get me that I am watching the show, get into the mood of the show, the next thing that I hear and see involves LOUD noise, nonsense, and irritation.

That is not the way to sell items, ideas, opinions, whatever. The television networks used to say that the commercials were not at a different volume level. How wrong they still are. When you have to turn down the volume suddenly during a show, and when the show comes back on, turn the volume up again.

The sudden change in volume really kills the mood of the show. I do not like advertisers who do that, and it makes me decide NOT, I repeat, NOT,to buy their product. Isn’t that self defeating in the purpose of the commercial?

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These days all we hear about is the coming change to tv everywhere. The digital change is coming, the digital change is coming, the sky is falling. OY VEY.

If people do not know about it by now, they must not watch tv at all. We have the converter box. The signal is not all that however. When we first tried it out, w got 15 stations. The picture kept breaking up and freezing, so we disconnected it and went back to the regular way of watching tv. Our favorite station was down for 2 WEEKS, so we tried the box again. We only got 3 stations this time, what gives? I heard that the digital change was supposed to be good - I can’t see it myself. ;/

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Yes, I did write ARG ! Have you ever had a dream about something, and when you wake up, want to write it down? However, when you get pen and paper together, you can’t remember what it was? It is enough to make a grown woman growl. Of course, when that happens, my husband looks at me as if I’d lost my mind.

Maybe I have, sort of. After all I lost that dream, where I put my glasses, what I went in to the bed room for, or any number of other things. When did my memory start to go, or get so many holes in it? I think I’ve not completely lost my mind, have I?

Can’t remember. At least I know that my brain is still somewhere inside my skull. After all I am able to hold intelligent conversation. Don’t know if anyone else would agree with me, but there it is.

I do know some of the answers on the TV program Jeopardy. HA ! That’s proof, ain’t it? I haven’t lost everything, yet.

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These days there are a lot of ways to present ideas. The written word is just one of the ways. If all of the politicians had to sign contracts that would penalize them if they didn’t keep their promises, it would be like finding diet pills that work. Or, how about advertisers needing to make sure that what they advertise really lives up to its promises.

So, what do we expect now? The advertisers are looking for new things, people, places to advertise. What will we be finding in the newspapers? the television programs? the radio? Sometimes it almost feels like anything goes. I know it is not the wild west, but some of the shoot outs with advertising going first one way, then another…leaves things up in the air.

The times are uncertain. So any words used should be chosen carefully. In the past I have had trouble with putting my foot into my mouth (all the way to my hip at times). I guess we should all think about what we hear, read, and see. It makes me want to eat some cheese, again.

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